The 36 Strategies: #7 Create Something From Nothing

The first six of the 36 strategies had to do with your being in a position of strength. The next six, strategies #7 through 16, have to do with confrontation.

#7: Create Something From Nothing

You create a false idea in the mind of the opponent, and fix it in his mind as a reality. In partricular, this means that you convey the impression that you have what you do not, to the end that you may appear formidable and thus actually obtain a security that you had not enjoyed before.